Pricing
Updated August 3, 2026
Pricing
One principle shapes these plans: the rigor is never the upsell. Honest sample-size reporting, OBSERVED vs INFERRED evidence, stored raw responses, and the methodology behind every metric are how Answerworthy works on every tier. What you pay for is how much you measure, never how honestly.
Plans
| Plan | Price | What it is |
|---|---|---|
| Free | $0, no card, no time limit | Full readiness scan of your site: every check, its evidence and its fix. 1 brand with your buyers and their questions researched for you, up to 3 site re-scans a day, your researched and editable brand fact sheet, and competitor tracking. Measurement of what AI says about you is not included. |
| Baseline audit | $50, once | The paid entry point, bought per brand. One payment runs your question panel against the AI engines, writes up what they say about you and why, and unlocks the measurement analytics for that brand. It also starts a 14-day Pro trial with no automatic charge. |
| Pro | $97/mo (annual $970, 2 months free) | The full measurement loop for one brand: everything in Free, plus measurement of what AI says about you on every engine we have enabled, weekly scheduled runs plus on-demand measurements, statistical alerts, fix recommendations with re-check verification, schema, llms.txt and content-brief generators, and PDF reports with shareable links. |
| Agency | $78 per brand seat/mo, 5-seat minimum (from $390/mo; annual: 2 months free) | Everything in Pro, per client brand. Each brand is its own client-safe sharing boundary, with client and analyst seats with scoped access, PDF reporting ready to carry your agency’s branding, and priority support. |
A brand seat is one actively measured brand: a site plus its question panel, competitors, and reports. Archive a brand to free its seat; its history stays.
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Where free stops, honestly
Free answers the readiness question in full: can AI reach, read, and understand your site, with evidence and a fix for every failed check, re-runnable up to three times a day. What free does not include is measurement of what AI actually says about you: scheduled engine runs stay off until the $50 baseline audit or a paid plan. Everything already generated stays viewable on the free plan, always.
The 14-day Pro trial that comes with the baseline audit never auto-charges. When the 14 days end you drop back to the free plan unless you choose one, and your readiness scans, competitors, and fact sheet stay free either way.
Why the plans are shaped this way
Honest mechanics, because pricing is a methodology question too. Every measurement run makes real calls to the AI engines’ native APIs, week after week, and those calls cost real money. That is why readiness is free (we control that cost) and measurement is the paid layer (the engines charge us for every answer). It is also why the $50 baseline audit exists: a real, complete measurement of one brand, priced so you can see the evidence before committing to a subscription.
The comparison that matters
The realistic alternative to Answerworthy is not one competitor; it is a stack. Teams doing this work seriously today stitch a citation tracker, a log-analytics setup, an audit tool, an SEO platform, and a reporting layer, commonly $500 to $2,000 a month across four to six subscriptions, plus the hours spent carrying data between them. One Agency workspace covers ten client brands at $780/mo with the layers joined in one data model, which is the part no stack of point tools can reproduce at any price.
Common questions
Is there a free way to start? Yes, and it is genuinely useful: the free plan includes the full readiness scan of your site with every check, its evidence and its fix, plus your researched brand fact sheet and competitor tracking. No credit card, no time limit.
Is there a trial? After the one-time $50 baseline audit, yes: 14 days of Pro with no automatic charge. When it ends, you keep everything free includes and everything already generated.
Can I change plans? Yes. Agency seats scale up and down with your brand count, archiving a brand frees its seat, and you can cancel anytime; billing is self-serve.
Do prices change? We are early; these are our launch prices. Anything we change later will be announced, and existing customers keep what they signed up at.