Pricing
Updated August 27, 2026
Pricing
One principle shapes these plans: the rigor is never the upsell. Honest sample-size reporting, OBSERVED vs INFERRED evidence, stored raw responses, and the methodology behind every metric are how Answerworthy works on every tier. What you pay for is how much you measure, never how honestly.
Plans
| Plan | Price | What it is |
|---|---|---|
| Free | $0, no card, no time limit | Full readiness scan of your site: every check, its evidence and its fix. 1 brand with your buyers and their questions researched for you, up to 5 scans a day, and competitor tracking. Measurement of what AI says about you is not included. |
| Baseline audit | $50, once | The paid entry point, bought per brand. One payment runs your question panel against the AI engines, writes up what they say about you and why, and unlocks the measurement analytics for that brand. The audit also starts a 14-day Pro trial with no automatic charge. |
| Pro | $97/mo (annual $970, 2 months free) | The full measurement loop for one brand: everything in Free, plus measurement of what AI says about you on every engine we have enabled, the Baseline Audit included with its full report in the app, weekly scheduled runs that keep your overview current, 30 readiness scans a day, and readiness history with diffs and re-runs. |
| Agency | $78 per brand seat/mo, 5-seat minimum (from $390/mo; annual: 2 months free) | Everything in Pro, per client brand. Each client brand runs in its own workspace, with a cross-brand roster and scan history, no daily scan cap across your client fleet, and priority support. |
A brand seat is one actively measured brand: a site plus its question panel, competitors, and reports. Archive a brand to free its seat; its history stays.
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Where free stops, honestly
Free answers the readiness question in full: can AI reach, read, and understand your site, with evidence and a fix for every failed check, re-runnable up to three times a day. What that looks like is public: Answerworthy’s own scan report scored 91/100 in August 2026, every check inspectable. What free does not include is measurement of what AI actually says about you: scheduled engine runs stay off until the $50 baseline audit or a paid plan. Everything already generated stays viewable on the free plan, always.
The 14-day Pro trial that comes with the baseline audit never auto-charges. When the 14 days end you drop back to the free plan unless you choose one, and your readiness scans and competitors stay free either way.
Why the plans are shaped this way
Honest mechanics, because pricing is a methodology question too. Every measurement run makes real calls to the AI engines’ native APIs, week after week, and those calls cost real money. That is why readiness is free (we control that cost) and measurement is the paid layer (the engines charge us for every answer). It is also why the $50 baseline audit exists: a real, complete measurement of one brand, priced so you can see the evidence before committing to a subscription.
The comparison that matters
The realistic alternative to Answerworthy is not one competitor; it is a stack. Teams doing this work seriously today stitch a citation tracker, a log-analytics setup, an audit tool, an SEO platform, and a reporting layer. As of August 2026 the point tools’ own published prices run about $99 to $399 a month each, so a stack of four is typically past $500 a month before the SEO platform and the hours spent carrying data between them. One Agency workspace covers ten client brands at $780/mo with the layers joined in one data model, which is the part a stack of separate tools does not have: the layers never join.
Common questions
Is there a free way to start? Yes, and it is genuinely useful: the free plan includes the full readiness scan of your site with every check, its evidence and its fix, plus competitor tracking. No credit card, no time limit.
Is there a trial? After the one-time $50 baseline audit, yes: 14 days of Pro with no automatic charge. When it ends, you keep everything free includes and everything already generated.
Can I change plans? Yes. Agency seats scale up and down with your brand count, archiving a brand frees its seat, and you can cancel anytime; billing is self-serve.
Do I need a credit card to start? No. The free plan asks for an email, not a card, and it does not expire. A card enters the picture only at the $50 baseline audit or a paid plan.
What happens to my data if I cancel? Everything already generated stays viewable on the free plan: your scans, your competitors, and every report produced while you were paying. Archiving a brand frees its seat and keeps its history.
Do prices change? We are early; these are our launch prices. Anything we change later will be announced, and existing customers keep what they signed up at. More answers in the FAQ.